Underground

Shopify Blog

Business Strategy – Motherhood and Apple Pie

Shopify Blog 

Business Strategy – Motherhood and Apple Pie

by Richard Bairstow

In our previous business strategy article, we talked about making the buying experience a seamless pleasure for your customers. Once again the best way to consider this is to think about the equiva...

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Start Your Own T-Shirt Shop

Shopify Blog 

Start Your Own T-Shirt Shop

by Richard Bairstow

You know what's great? Shopify is. It's not just Shopify though. The thriving application support that's available in the Shopify App Store  is a big part of it.Last night we watched a fascinating...

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Testament Shopify theme - 9 stores for your design inspiration

Shopify Blog 

Testament Shopify theme - 9 stores for your design inspiration

by Richard Bairstow

Testament is one of Shopify's best selling Shopify themes. Featuring a huge array of options this ecommerce template offers itself to a wide range of stores in any industry while maintaining a very...

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Business Strategy – Engagement and Loyalty

Shopify Blog 

Business Strategy – Engagement and Loyalty

by Richard Bairstow

We’ve talked a lot in recent articles about winning new customers through a variety of traffic strategies and then employing the most efficient fulfilment options. But once you’ve led a new custome...

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Business Strategy – Absolute Fulfilment

Shopify Blog 

Business Strategy – Absolute Fulfilment

by Richard Bairstow

Business Strategy – Absolute FulfilmentThere are thousands of helpful articles and blogs around that can help someone new to eCommerce set up and run their online store. The problem is that many o...

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Icon Shopify theme - 25 great stores for your inspiration

Shopify Blog 

Icon Shopify theme - 25 great stores for your inspiration

by Richard Bairstow

Choosing whether to use Premium Shopify themes for your online store or to go with a designer for something custom is often based on 2 key factors, Money and advice from a third party. Choosing ...

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A short introduction to Rare.io

Shopify Blog 

A short introduction to Rare.io

by Richard Bairstow

Due to inbox overload and irrelevant content, customers aren’t reacting positively to email marketing. They mostly ignore or unsubscribe, hence the reason why the industry click-through rate aver...

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What Goes Into A Premium Shopify Theme?

Shopify Blog 

What Goes Into A Premium Shopify Theme?

by Richard Bairstow

We Are Underground have been designing e-commerce and Shopify Themes for years. Our collective experience and skill have led to our being one of the most trusted and famous theme designers out the...

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Traffic Strategy. On Display

Shopify Blog 

Traffic Strategy. On Display

by Richard Bairstow

During the series of articles on creating a traffic plan, we’ve looked at a range of methods to drive potential customers to your site. Some of these require time, and some require a financial in...

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Traffic Strategy. The notice on the notice board has not been noticed!

Shopify Blog 

Traffic Strategy. The notice on the notice board has not been noticed!

by Richard Bairstow

Latest analysis suggests that around 34% of the total e-commerce revenue worldwide is generated by the top 1% of e-commerce sites. The headline of this statistic shows that there are some VERY lar...

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