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Growing your online business

Shopify Blog 

Growing your online business

by Richard Bairstow

Understanding your cost base In this next series of articles, we’ll be looking at the various funding methods that you can use to grow your online business. But first, we need to establish what th...

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Reddit #1 Confused On Where To Start With Online Marketing?

Shopify Blog 

Reddit #1 Confused On Where To Start With Online Marketing?

by Richard Bairstow

Sometimes it's worth taking a look on Reddit to see what the questions are surrounding e-commerce. The chances are that you have the same issues yourself, or it's a topic that you have some experie...

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Business Strategy. Acquisitions Part 3

Shopify Blog 

Business Strategy. Acquisitions Part 3

by Richard Bairstow

Business Strategy – Acquiring Another Online Business Doing The Deal This is the third article in the ‘acquisition trilogy’ and here we make a few suggestions as to how to approach the process of ...

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Shopify and WordPress Playing Nicely

Shopify Blog 

Shopify and WordPress Playing Nicely

by Richard Bairstow

We will come right out with it and say that Shopify is fantastic as a shopping platform, but its blogging potential is not the strong point. The built-in blogging functionality is solid and useful ...

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Business Strategy. Acquisitions Part 2

Shopify Blog 

Business Strategy. Acquisitions Part 2

by Richard Bairstow

Business Strategy. Acquiring Another Online Business Valuing a Target In our last Business Strategy article, we considered the possibility of making an acquisition of another eCommerce business to ...

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Shopify apps without issues

Shopify Blog 

Shopify apps without issues

by Richard Bairstow

Shopify is by far the best ecommerce platform that we have ever worked with, in fact it is so good we built our entire business around it. For existing merchants the transition from one platform t...

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Business Strategy. Acquisitions Part 1

Shopify Blog 

Business Strategy. Acquisitions Part 1

by Richard Bairstow

You know how hard it was to get your store up and running and to take care of all those issues we’ve discussed in previous articles. Well, it’s pretty much the same for everyone else too. With Sho...

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Shopify. Multiple Sales Channels

Shopify Blog 

Shopify. Multiple Sales Channels

by Richard Bairstow

Have you noticed that Shopify has broken apart it's admin interface? You might have seen that Online store, Facebook, and Buy Button are now distinct areas of functionality within the dashboard? Th...

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Business Strategy. More is More

Shopify Blog 

Business Strategy. More is More

by Richard Bairstow

Earlier in this series we talked about the importance of margin and of making sure that you consider all the small hidden costs when setting your pricing. We acknowledged the need to include expe...

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The Anatomy of a Fantastic Landing Page

Shopify Blog 

The Anatomy of a Fantastic Landing Page

by Richard Bairstow

Design fads come and go. Every year visual elements undergo iterations of change. Spin back to the good old days of 'web 2.0' and it was all about shiny buttons and gradients. Then it was all about...

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