Shopify Blog
by Richard Bairstow
About Facebook Advertising Facebook advertising is built on the same methodology as most of the other platforms out there. You assign a certain amount of money to an ad or an advert group and from...
Read ArticleJul 15, 2016
Shopify Blog
by Richard Bairstow
Alternative Funding Sources Entrepreneurs are notoriously possessive and most don’t want to give away either control of their business or even a piece f the action. And if you don’t need to do th...
Read ArticleJul 13, 2016
Shopify Blog
by Richard Bairstow
Question: Do You Need WWW. In Front of Your Domain? Does It Hurt Seo if I Don’t Have It? The Short Answer Is No Having the www. in front of your domain is just down to a record on a server. Googl...
Read ArticleJul 08, 2016
Shopify Blog
by Richard Bairstow
Suppliers as Funders In the last article, we looked at the some of the most traditional routes for generating investment funds. There was a time when banks were the only place where you could rais...
Read ArticleJul 06, 2016
Shopify Blog
by Richard Bairstow
Product Titles and Keywords. The Repetition That Google Ignores If you write and produce content for a blog, you know that the title of your next post is crucial for SEO for at least two reasons. ...
Read ArticleJul 01, 2016
Shopify Blog
by Richard Bairstow
So now you have a good handle on your cost base, and you’ve decided that you want to invest further in your online business. Maybe you’ve spotted an acquisition you want to make (as we’ve discussed...
Read ArticleJun 29, 2016
Shopify Blog
by Richard Bairstow
Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SE...
Read ArticleJun 24, 2016
Shopify Blog
by Richard Bairstow
Understanding your cost base In this next series of articles, we’ll be looking at the various funding methods that you can use to grow your online business. But first, we need to establish what th...
Read ArticleJun 22, 2016
Shopify Blog
by Richard Bairstow
Sometimes it's worth taking a look on Reddit to see what the questions are surrounding e-commerce. The chances are that you have the same issues yourself, or it's a topic that you have some experie...
Read ArticleJun 19, 2016
Shopify Blog
by Richard Bairstow
Business Strategy – Acquiring Another Online Business Doing The Deal This is the third article in the ‘acquisition trilogy’ and here we make a few suggestions as to how to approach the process of ...
Read ArticleJun 15, 2016
