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Growing Your Online Business Part 6

Shopify Blog 

Growing Your Online Business Part 6

by Richard Bairstow

Selling into other Countries The beauty of e-commerce is that you can reach everybody with your sales message almost equally irrespective of where you are based.  The term ‘almost ‘equally is re...

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Paid Adverts On Google. Are They For You?

Shopify Blog 

Paid Adverts On Google. Are They For You?

by Richard Bairstow

Every second, there are millions of searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way o...

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Growing Your Online Business Part 5

Shopify Blog 

Growing Your Online Business Part 5

by Richard Bairstow

Private Equity or Venture Capital? Many successful online entrepreneurs have never looked past the next 12 months and prefer to react to the market as it happens rather than plan too far ahead. I...

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Facebook Ads Thoughts

Shopify Blog 

Facebook Ads Thoughts

by Richard Bairstow

About Facebook Advertising Facebook advertising is built on the same methodology as most of the other platforms out there. You assign a certain amount of money to an ad or an advert group and from...

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Growing Your Online Business Part 4

Shopify Blog 

Growing Your Online Business Part 4

by Richard Bairstow

Alternative Funding Sources Entrepreneurs are notoriously possessive and most don’t want to give away either control of their business or even a piece f the action.  And if you don’t need to do th...

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Do You Need WWW. In Front of Your Domain?

Shopify Blog 

Do You Need WWW. In Front of Your Domain?

by Richard Bairstow

Question: Do You Need WWW. In Front of Your Domain? Does It Hurt Seo if I Don’t Have It? The Short Answer Is No Having the www. in front of your domain is just down to a record on a server. Googl...

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Growing Your Online Business Part 3

Shopify Blog 

Growing Your Online Business Part 3

by Richard Bairstow

Suppliers as Funders In the last article, we looked at the some of the most traditional routes for generating investment funds. There was a time when banks were the only place where you could rais...

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Should I Have Different Keywords for Every Product?

Shopify Blog 

Should I Have Different Keywords for Every Product?

by Richard Bairstow

Product Titles and Keywords. The Repetition That Google Ignores If you write and produce content for a blog, you know that the title of your next post is crucial for SEO for at least two reasons. ...

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Growing Your Online Business Part 2

Shopify Blog 

Growing Your Online Business Part 2

by Richard Bairstow

So now you have a good handle on your cost base, and you’ve decided that you want to invest further in your online business. Maybe you’ve spotted an acquisition you want to make (as we’ve discussed...

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How Many Keywords and Phrases Is Enough?

Shopify Blog 

How Many Keywords and Phrases Is Enough?

by Richard Bairstow

Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SE...

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