Shopify Blog
Periodical updates and content related news
Traffic Strategy. Taylor Swift, a Great Dane and Some Whipped Cream!
In previous centuries, the term ‘PR’ meant Public Relations, but these days that term hardly reflects the range of activities that come under the title...PR really means harnessing the power of the media, which itself is changing out of all recognition. In the days where the printed word in newspapers...
Traffic Strategy. Not as sociable as it used to be!
It wasn’t long ago that you could almost build your e-commerce business on the referrals that came from posts on social media platforms.All you had to do was create a genuine following by posting regular, interesting, relevant or funny or outrageous material on say Facebook or Twitter and then drop...
Traffic Strategy. Affiliate Marketing
If you have been around the e-commerce world for some time, then you will likely be familiar with the concept of affiliate marketing. If you are new to the game then there some things you may want to know.There’s no real mystery to affiliate marketing – you are just piggy-backing...
Traffic Strategy - PPC
So you’ve built this great site with a brilliant theme and your product range is fantastic. You’ve got your pricing competitive and making a good margin whenever you complete a sale. Your fulfilment process is smooth, and your customer services are just itching for a problem they can solve well...
Friction. 7 Rules of Ecommerce
What is friction? We know it burns when you slide down a rope, but how does it apply to your online store - or website in general? Sometimes there is a gap between what we expect a customer to do in comparison to what we think that they will do...
A World of Margin
One of the attractions of starting an online shop is that the barriers to entry are relatively low. Whether you are already selling products elsewhere or decide to open up with a new idea, it’s a very short step to having your store up and running.
Shopify Collections & SEO. What You Need To Know
We all as shopkeepers should know that titling our products clearly is paramount for SEO (Search Engine Optimisation). Naming your product 'B7X19' is not going to get any traffic from a customer search on Google.
Just Ask. eCommerce Marketing With Instagram
Sometimes it's easy to forget the 'Social' aspect of Social Media, and it's various platforms and applications. When it's time to look at methods of marketing your product, you may have come to the conclusion that traditional advertising is an ever-decreasing struggle as the web fills up with 'kipple' to quote Philip K. Dick's interpretation of the build up of stuff without human intervention.
Shopify VS Amazon
It’s no secret that Shopify is the best platform for starting your eCommerce business. It’s a simple set-up, extremely intuitive and feasibly you can have at least one product, your bank account connected, and a simple theme up and running in less than an hour.
The dark side of customer reviews
Customer reviews play a huge part in your customers making a decision on whether to buy your products, for many they are a must have and can be a beneficial source of information that you wouldn't have thought of. When adding your products to your online store you fill in...
Your Cyber 5 Calendar Starts With Grey Thursday, Not Black Friday.
Grey Thursday isn't a thing, but it's certainly a shade lighter than Black Friday. For online shops, the five days around Black Friday are the most important. They set the tone for your Christmas campaigns and let you know what you can expect until the Christmas cut-off where people get...
Doing Engagement the Right Way
Have you ever sat back and realised that you are spending more time on running operations for your shop than engaging with your customers?
Do you have a Content Marketing Strategy?
Do you have a Content Marketing Strategy?
Content Marketing is pretty simple. Or at least it should be, but coming up with content to entice visitors can be a problem unless you are able to think laterally about it. We will explore ways to improve your thought process and creativity in another post, but for now we just want to know if you have a strategy to bring in visitors (potential customers), and do you stick to your plan.
Taking Control of the Mailchimp Thank you page
As many Shopify Themes now feature a built in connection to Mailchimp for adding email subscribers we are asked on many occasions if there is a way to not have customers directed to Mailchimp when they signup to email marketing lists. The answer to this is Yes and...
Tips on How to Solve the Most Common Shopify SEO Problems
Gone are the days when website owners have to wait for the progress of SEO campaign to end before they can sell their products online. Today, you can take advantage of the E-commerce platforms such as Shopify which has been known as user friendly. In as fast as 15 minutes,...