Shopify Blog
Periodical updates and content related news
Growing Your Online Business Part 4
Alternative Funding Sources Entrepreneurs are notoriously possessive and most don’t want to give away either control of their business or even a piece f the action. And if you don’t need to do that – then you certainly shouldn’t. But if you need funding to grow your online business, and...
Do You Need WWW. In Front of Your Domain?
Question: Do You Need WWW. In Front of Your Domain? Does It Hurt Seo if I Don’t Have It? The Short Answer Is No Having the www. in front of your domain is just down to a record on a server. Google doesn’t actively look for it and the prefix...
Growing Your Online Business Part 3
Suppliers as Funders In the last article, we looked at the some of the most traditional routes for generating investment funds. There was a time when banks were the only place where you could raise money and even then you were asked for your proverbial first born before you were...
Should I Have Different Keywords for Every Product?
Product Titles and Keywords. The Repetition That Google Ignores If you write and produce content for a blog, you know that the title of your next post is crucial for SEO for at least two reasons. The first is that it needs to be specific to the content of your...
Growing Your Online Business Part 2
So now you have a good handle on your cost base, and you’ve decided that you want to invest further in your online business. Maybe you’ve spotted an acquisition you want to make (as we’ve discussed in previous articles) or maybe start adding new products or geographic territories. Or perhaps things are going so well that sales are growing too fast for you to stay in your current premises and you need expansion space.
How Many Keywords and Phrases Is Enough?
Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SEO) needs to ask. How many keywords do you need? How many search-related phrases do you need?To...
Growing your online business
Understanding your cost base In this next series of articles, we’ll be looking at the various funding methods that you can use to grow your online business. But first, we need to establish what the funding requirement may be if things go well. There’s no point in getting halfway across...
Reddit #1 Confused On Where To Start With Online Marketing?
Sometimes it's worth taking a look on Reddit to see what the questions are surrounding e-commerce. The chances are that you have the same issues yourself, or it's a topic that you have some experience in and believe that you can add to the conversation. Having a browse around as we...
Business Strategy. Acquisitions Part 3
Business Strategy – Acquiring Another Online Business Doing The Deal This is the third article in the ‘acquisition trilogy’ and here we make a few suggestions as to how to approach the process of ‘making a deal’. Online businesses are some of the easiest to acquire because they are rarely...
Business Strategy. Acquisitions Part 2
Business Strategy. Acquiring Another Online Business Valuing a Target In our last Business Strategy article, we considered the possibility of making an acquisition of another eCommerce business to complement your own. In this piece, we’ll be looking at how to value another business for your purposes and in the following...
Business Strategy. Acquisitions Part 1
You know how hard it was to get your store up and running and to take care of all those issues we’ve discussed in previous articles. Well, it’s pretty much the same for everyone else too. With Shopify, setting up a store is the easy part; sign up, purchase a...
Shopify. Multiple Sales Channels
Have you noticed that Shopify has broken apart it's admin interface? You might have seen that Online store, Facebook, and Buy Button are now distinct areas of functionality within the dashboard? There are others too, but for now, we can concentrate on these three as some new features are only...
Business Strategy. More is More
Earlier in this series we talked about the importance of margin and of making sure that you consider all the small hidden costs when setting your pricing. We acknowledged the need to include expenditures of time for picking packing, shipping and also for payment gateway charges. So it’s one thing...
Business Strategy – Motherhood and Apple Pie
In our previous business strategy article, we talked about making the buying experience a seamless pleasure for your customers. Once again the best way to consider this is to think about the equivalent of buying the same products in a physical store. It all sounds like Motherhood and Apple Pie...
Start Your Own T-Shirt Shop
You know what's great? Shopify is. It's not just Shopify though. The thriving application support that's available in the Shopify App Store is a big part of it.Last night we watched a fascinating webinar hosted by Corey Ferreira, a Shopify expert who ran through the process of setting up your...
Business Strategy – Engagement and Loyalty
We’ve talked a lot in recent articles about winning new customers through a variety of traffic strategies and then employing the most efficient fulfilment options. But once you’ve led a new customer to your site them you’d like to keep them coming back.
Business Strategy – Absolute Fulfilment
Business Strategy – Absolute FulfilmentThere are thousands of helpful articles and blogs around that can help someone new to eCommerce set up and run their online store. The problem is that many of them are written by someone with a product to sell or an axe to grind.In our earlier...
A short introduction to Rare.io
Due to inbox overload and irrelevant content, customers aren’t reacting positively to email marketing. They mostly ignore or unsubscribe, hence the reason why the industry click-through rate average is around 3%. For online stores, a successful email marketing strategy can make or break the business. Therefore, mass emailing customers isn’t...
Traffic Strategy. On Display
During the series of articles on creating a traffic plan, we’ve looked at a range of methods to drive potential customers to your site. Some of these require time, and some require a financial investment. However, the most traditional way of attracting customers to see your products is simply through...
Traffic Strategy. The notice on the notice board has not been noticed!
Latest analysis suggests that around 34% of the total e-commerce revenue worldwide is generated by the top 1% of e-commerce sites. The headline of this statistic shows that there are some VERY large revenue-generators out there. The Goliath’s of the industry that we all know and love seem to be...