Shopify Blog
by Richard Bairstow
Shopify store owners know what it is to work in an environment that is always changing. Keeping on top of everything can be overwhelming, but let's step back and look at the experience. This pos...
Read ArticleAug 22, 2016
Shopify Blog
by Richard Bairstow
The Aggregation of Marginal Gains If you’ve been following the Olympics this time around in Rio, it may not have escaped your notice that the British track cycling team has again blown away all bef...
Read ArticleAug 17, 2016
Shopify Blog
by Richard Bairstow
Lifestyle or Wealth Creation? - Financially Speaking In the last article, we discussed how important it is to make you, the owner, dispensable if you have any ambitions to create personal wealth ...
Read ArticleAug 17, 2016
Shopify Blog
by Richard Bairstow
Lifestyle or Wealth Creation? Becoming Dispensable. If you are the owner- manager of any business but particularly if you are the owner of an e-commerce business, then you probably have some entrep...
Read ArticleAug 10, 2016
Shopify Blog
by Richard Bairstow
Fulfilling Into Other Countries In the last piece, we talked about attracting orders from overseas or foreign territories. We looked at how Shopify themes can be translated into other languages usi...
Read ArticleAug 04, 2016
Shopify Blog
by Richard Bairstow
Where do you get your traffic? I bet you've been asked that before.Off the top of your head, you probably think it's a combination of paid advertising, social networks, a bit of organic or 'natura...
Read ArticleJul 29, 2016
Shopify Blog
by Richard Bairstow
Selling into other Countries The beauty of e-commerce is that you can reach everybody with your sales message almost equally irrespective of where you are based. The term ‘almost ‘equally is re...
Read ArticleJul 27, 2016
Shopify Blog
by Richard Bairstow
Every second, there are millions of searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way o...
Read ArticleJul 22, 2016
Shopify Blog
by Richard Bairstow
Private Equity or Venture Capital? Many successful online entrepreneurs have never looked past the next 12 months and prefer to react to the market as it happens rather than plan too far ahead. I...
Read ArticleJul 20, 2016
Shopify Blog
by Richard Bairstow
About Facebook Advertising Facebook advertising is built on the same methodology as most of the other platforms out there. You assign a certain amount of money to an ad or an advert group and from...
Read ArticleJul 15, 2016
