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Shopify Theme News & updates

  • Should I Have Different Keywords for Every Product?

    Posted: Jul 01 2016

    Product Titles and Keywords. The Repetition That Google Ignores If you write and produce content for a blog, you know that the title of your next post is crucial for SEO for at least two reasons. The first is that it needs to be specific to the content of your post and contain keywords optimised for natural search. You can get super critical about this by using keyword relevance tools,...
  • Growing Your Online Business Part 2

    Posted: Jun 29 2016

    Funding Methods So now you have a good handle on your cost base, and you’ve decided that you want to invest further in your online business. Maybe you’ve spotted an acquisition you want to make (as we’ve discussed in previous articles) or maybe start adding new products or geographic territories. Or perhaps things are going so well that sales are growing too fast for you to stay in your current...
  • How Many Keywords and Phrases Is Enough?

    Posted: Jun 24 2016

    Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SEO) needs to ask. How many keywords do you need? How many search-related phrases do you need?To break into this gently, we'd recommend thinking of both phrases and keywords as the same thing.Google understands and responds to...
  • Growing your online business

    Posted: Jun 22 2016

    Understanding your cost base In this next series of articles, we’ll be looking at the various funding methods that you can use to grow your online business. But first, we need to establish what the funding requirement may be if things go well. There’s no point in getting halfway across the ocean and running out of fuel! If you are reading this, then the chances are you have already made...
  • Reddit #1 Confused On Where To Start With Online Marketing?

    Posted: Jun 19 2016

    Sometimes it's worth taking a look on Reddit to see what the questions are surrounding e-commerce. The chances are that you have the same issues yourself, or it's a topic that you have some experience in and believe that you can add to the conversation. Having a browse around as we often do, I came across this question. "Confused On Where To Start With Online Marketing" How many of you can...
  • Business Strategy. Acquisitions Part 3

    Posted: Jun 15 2016

    Business Strategy – Acquiring Another Online Business Doing The Deal This is the third article in the ‘acquisition trilogy’ and here we make a few suggestions as to how to approach the process of ‘making a deal’. Online businesses are some of the easiest to acquire because they are rarely location dependent and because the basic building blocks of most online operations are similar. You may be able to use...
  • Shopify and WordPress Playing Nicely

    Posted: Jun 10 2016

    We will come right out with it and say that Shopify is fantastic as a shopping platform, but its blogging potential is not the strong point. The built-in blogging functionality is solid and useful for all of the reasons that a blog is useful, but it doesn't compare to the best and most famous blogging platform out there, which of course is Wordpress. The benefits of using Wordpress include the...
  • Business Strategy. Acquisitions Part 2

    Posted: Jun 10 2016

    Business Strategy. Acquiring Another Online Business Valuing a Target In our last Business Strategy article, we considered the possibility of making an acquisition of another eCommerce business to complement your own. In this piece, we’ll be looking at how to value another business for your purposes and in the following article next week we’ll be offering some tips on how to get a deal done that benefits all parties. So...
  • Shopify apps without issues

    Posted: Jun 07 2016

    Shopify is by far the best ecommerce platform that we have ever worked with, in fact it is so good we built our entire business around it. For existing merchants the transition from one platform to another will always be a challenge ( more on that in a later post ) but once inside of the Shopify eco-system you should never want to leave. As we know from dealing with...
  • Business Strategy. Acquisitions Part 1

    Posted: Jun 02 2016

    You know how hard it was to get your store up and running and to take care of all those issues we’ve discussed in previous articles. Well, it’s pretty much the same for everyone else too. With Shopify, setting up a store is the easy part; sign up, purchase a theme and start populating your site. But then the real work begins.As we know, though, greater volume leads to economies...