Shopify Theme News & updates

  • Do You Need WWW. In Front of Your Domain?

    Posted: Jul 08 2016

    Question: Do You Need WWW. In Front of Your Domain? Does It Hurt Seo if I Don’t Have It? The Short Answer Is No Having the www. in front of your domain is just down to a record on a server. Google doesn’t actively look for it and the prefix was around way before Google became the search giant that they are today. The longer answer has more to do...
  • Growing Your Online Business Part 3

    Posted: Jul 06 2016

    Suppliers as Funders In the last article, we looked at the some of the most traditional routes for generating investment funds. There was a time when banks were the only place where you could raise money and even then you were asked for your proverbial first born before you were given a cent! But life is very different now.  In the next couple of articles, we’ll look at a whole...
  • Should I Have Different Keywords for Every Product?

    Posted: Jul 01 2016

    Product Titles and Keywords. The Repetition That Google Ignores If you write and produce content for a blog, you know that the title of your next post is crucial for SEO for at least two reasons. The first is that it needs to be specific to the content of your post and contain keywords optimised for natural search. You can get super critical about this by using keyword relevance tools,...
  • Growing Your Online Business Part 2

    Posted: Jun 29 2016

    Funding Methods So now you have a good handle on your cost base, and you’ve decided that you want to invest further in your online business. Maybe you’ve spotted an acquisition you want to make (as we’ve discussed in previous articles) or maybe start adding new products or geographic territories. Or perhaps things are going so well that sales are growing too fast for you to stay in your current...
  • How Many Keywords and Phrases Is Enough?

    Posted: Jun 24 2016

    Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SEO) needs to ask. How many keywords do you need? How many search-related phrases do you need?To break into this gently, we'd recommend thinking of both phrases and keywords as the same thing.Google understands and responds to...
  • Growing your online business

    Posted: Jun 22 2016

    Understanding your cost base In this next series of articles, we’ll be looking at the various funding methods that you can use to grow your online business. But first, we need to establish what the funding requirement may be if things go well. There’s no point in getting halfway across the ocean and running out of fuel! If you are reading this, then the chances are you have already made...
  • Reddit #1 Confused On Where To Start With Online Marketing?

    Posted: Jun 19 2016

    Sometimes it's worth taking a look on Reddit to see what the questions are surrounding e-commerce. The chances are that you have the same issues yourself, or it's a topic that you have some experience in and believe that you can add to the conversation. Having a browse around as we often do, I came across this question. "Confused On Where To Start With Online Marketing" How many of you can...