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  • GROWING YOUR ONLINE BUSINESS PART 8

    Posted: Aug 10 2016

    Lifestyle or Wealth Creation? Becoming Dispensable. If you are the owner- manager of any business but particularly if you are the owner of an e-commerce business, then you probably have some entrepreneurial genes. Which means you may enjoy working in your business so much that it becomes an integral part of all aspects of your life. People start and then subsequently run businesses for many different reasons. Some do so...
  • GROWING YOUR ONLINE BUSINESS PART 7

    Posted: Aug 04 2016

    Fulfilling Into Other Countries In the last piece, we talked about attracting orders from overseas or foreign territories. We looked at how Shopify themes can be translated into other languages using Shopify's Language Translation features and how to endear your business to those buyers from other places. So an essential part of the process is to instil confidence to overseas buyers that the fulfilment process will work for them. To...
  • Backlinks are Really Important

    Posted: Jul 29 2016

    Where do you get your traffic? I bet you've been asked that before.Off the top of your head, you probably think it's a combination of paid advertising, social networks, a bit of organic or 'natural' search and direct traffic. You would be right, but how much have you considered backlinks?Last week, we covered the importance of keywords and a fundamental strategy around paid adverts. In the same way that keywords...
  • Growing Your Online Business Part 6

    Posted: Jul 27 2016

    Selling into other Countries The beauty of e-commerce is that you can reach everybody with your sales message almost equally irrespective of where you are based.  The term ‘almost ‘equally is relevant, though – and we’ll get to that shortly. But even if everyone can see your sales message, there are still several issues to consider before you offer your goods in countries or territories that are away from your...
  • Paid Adverts On Google. Are They For You?

    Posted: Jul 22 2016

    Every second, there are millions of searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.In this article, you’ll learn what Google ads are, how Google ads work, and why you...
  • Growing Your Online Business Part 5

    Posted: Jul 20 2016

    Private Equity or Venture Capital? Many successful online entrepreneurs have never looked past the next 12 months and prefer to react to the market as it happens rather than plan too far ahead. In the fast moving world of e-commerce, there’s a lot to be said for that approach. If your choice is to run a lifestyle business where you keep your operation at a size you can manage and...
  • Facebook Ads Thoughts

    Posted: Jul 15 2016

    About Facebook Advertising Facebook advertising is built on the same methodology as most of the other platforms out there. You assign a certain amount of money to an ad or an advert group and from that point on, Facebook decides when and where your advert will be displayed based on your preferences and how much money you are spending.With that said, and most of you know this already, the real...