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  • Backlinks are Really Important

    Posted: Jul 29 2016

    Where do you get your traffic? I bet you've been asked that before.Off the top of your head, you probably think it's a combination of paid advertising, social networks, a bit of organic or 'natural' search and direct traffic. You would be right, but how much have you considered backlinks?Last week, we covered the importance of keywords and a fundamental strategy around paid adverts. In the same way that keywords...
  • Paid Adverts On Google. Are They For You?

    Posted: Jul 22 2016

    Every second, there are millions of searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.In this article, you’ll learn what Google ads are, how Google ads work, and why you...
  • Do You Need WWW. In Front of Your Domain?

    Posted: Jul 08 2016

    Question: Do You Need WWW. In Front of Your Domain? Does It Hurt Seo if I Don’t Have It? The Short Answer Is No Having the www. in front of your domain is just down to a record on a server. Google doesn’t actively look for it and the prefix was around way before Google became the search giant that they are today. The longer answer has more to do...
  • Should I Have Different Keywords for Every Product?

    Posted: Jul 01 2016

    Product Titles and Keywords. The Repetition That Google Ignores If you write and produce content for a blog, you know that the title of your next post is crucial for SEO for at least two reasons. The first is that it needs to be specific to the content of your post and contain keywords optimised for natural search. You can get super critical about this by using keyword relevance tools,...
  • How Many Keywords and Phrases Is Enough?

    Posted: Jun 24 2016

    Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SEO) needs to ask. How many keywords do you need? How many search-related phrases do you need?To break into this gently, we'd recommend thinking of both phrases and keywords as the same thing.Google understands and responds to...
  • Reddit #1 Confused On Where To Start With Online Marketing?

    Posted: Jun 19 2016

    Sometimes it's worth taking a look on Reddit to see what the questions are surrounding e-commerce. The chances are that you have the same issues yourself, or it's a topic that you have some experience in and believe that you can add to the conversation. Having a browse around as we often do, I came across this question. "Confused On Where To Start With Online Marketing" How many of you can...
  • Traffic Strategy. On Display

    Posted: Apr 22 2016

    During the series of articles on creating a traffic plan, we’ve looked at a range of methods to drive potential customers to your site. Some of these require time, and some require a financial investment. However, the most traditional way of attracting customers to see your products is simply through paid advertising. Moving on from printed media In the days where printed media was king, display ads were sold as...
  • Traffic Strategy. The notice on the notice board has not been noticed!

    Posted: Apr 19 2016

    Latest analysis suggests that around 34% of the total e-commerce revenue worldwide is generated by the top 1% of e-commerce sites. The headline of this statistic shows that there are some VERY large revenue-generators out there. The Goliath’s of the industry that we all know and love seem to be completely dominant and yet the corollary of this ratio is that 99% of e-commerce sites generate 66% of all e-commerce...
  • Traffic Strategy. Not as sociable as it used to be!

    Posted: Apr 11 2016

    It wasn’t long ago that you could almost build your e-commerce business on the referrals that came from posts on social media platforms.All you had to do was create a genuine following by posting regular, interesting, relevant or funny or outrageous material on say Facebook or Twitter and then drop in a few promotion postings from time-to-time with landing pages to your products. Providing you were sensible and kept the...