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  • Go Big or Go Home?

    Posted: Aug 24 2016

    One of the great things about Shopify, apart from a nice long free trial, is the possibility of running a shop with low overheads and just a few products. It's the way forward isn't it? For only a few dollars per month, you can fulfil your dreams of quitting your day job and carving your way forward to a bright future. Let's get real for a minute, though. Running a...
  • Growing Your Online Business Part 11

    Posted: Aug 23 2016

    Avoiding Disaster E-Commerce businesses need to be flexible and fleet-of-foot – we all know that! There is just no industry which changes faster or where the consequences of those changes can be so dramatic. Why is this? Well, firstly it’s because there are so many people involved on a global scale, and so the odds are that every day there will be significant innovations. Secondly, it’s so easy to proliferate...
  • How Many Keywords and Phrases Is Enough?

    Posted: Jun 24 2016

    Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SEO) needs to ask. How many keywords do you need? How many search-related phrases do you need?To break into this gently, we'd recommend thinking of both phrases and keywords as the same thing.Google understands and responds to...
  • Growing your online business

    Posted: Jun 22 2016

    Understanding your cost base In this next series of articles, we’ll be looking at the various funding methods that you can use to grow your online business. But first, we need to establish what the funding requirement may be if things go well. There’s no point in getting halfway across the ocean and running out of fuel! If you are reading this, then the chances are you have already made...
  • Business Strategy. Acquisitions Part 3

    Posted: Jun 15 2016

    Business Strategy – Acquiring Another Online Business Doing The Deal This is the third article in the ‘acquisition trilogy’ and here we make a few suggestions as to how to approach the process of ‘making a deal’. Online businesses are some of the easiest to acquire because they are rarely location dependent and because the basic building blocks of most online operations are similar. You may be able to use...
  • Shopify and WordPress Playing Nicely

    Posted: Jun 10 2016

    We will come right out with it and say that Shopify is fantastic as a shopping platform, but its blogging potential is not the strong point. The built-in blogging functionality is solid and useful for all of the reasons that a blog is useful, but it doesn't compare to the best and most famous blogging platform out there, which of course is Wordpress. The benefits of using Wordpress include the...
  • Business Strategy. More is More

    Posted: May 24 2016

    Earlier in this series we talked about the importance of margin and of making sure that you consider all the small hidden costs when setting your pricing. We acknowledged the need to include expenditures of time for picking packing, shipping and also for payment gateway charges. So it’s one thing to add them but how can you reduce them?Well so much depends on upon the products you are selling as...
  • The Anatomy of a Fantastic Landing Page

    Posted: May 20 2016

    Design fads come and go. Every year visual elements undergo iterations of change. Spin back to the good old days of 'web 2.0' and it was all about shiny buttons and gradients. Then it was all about vintage badges, filtered photography (thanks, Instagram) and washed out textures. Going full circle from ultra tech to retro took around eight years. Who knows what's around the corner? We would hazard a guess...
  • Business Strategy – Motherhood and Apple Pie

    Posted: May 16 2016

    In our previous business strategy article, we talked about making the buying experience a seamless pleasure for your customers. Once again the best way to consider this is to think about the equivalent of buying the same products in a physical store. It all sounds like Motherhood and Apple Pie you might say, but you may be surprised at how much of this supposed common sense is missing from so...
  • Start Your Own T-Shirt Shop

    Posted: May 13 2016

    You know what's great? Shopify is. It's not just Shopify though. The thriving application support that's available in the Shopify App Store  is a big part of it.Last night we watched a fascinating webinar hosted by Corey Ferreira, a Shopify expert who ran through the process of setting up your shop and integrating a smart fulfilment application supplied by Printful.We know many people who have set up t-shirt stores using...