Shopify Theme News & updates

  • Zen and the Art of E-Commerce

    Posted: Aug 22 2016

    Shopify store owners know what it is to work in an environment that is always changing. Keeping on top of everything can be overwhelming, but let's step back and look at the experience. This post is for everyone out there who manages an online shop. It's your job or lifestyle choice, but we all know it can be an uphill struggle. It may not be the experience that you were hoping for when you embarked...
  • Growing Your Online Business Part 6

    Posted: Jul 27 2016

    Selling into other Countries The beauty of e-commerce is that you can reach everybody with your sales message almost equally irrespective of where you are based.  The term ‘almost ‘equally is relevant, though – and we’ll get to that shortly. But even if everyone can see your sales message, there are still several issues to consider before you offer your goods in countries or territories that are away from your...
  • Facebook Ads Thoughts

    Posted: Jul 15 2016

    About Facebook Advertising Facebook advertising is built on the same methodology as most of the other platforms out there. You assign a certain amount of money to an ad or an advert group and from that point on, Facebook decides when and where your advert will be displayed based on your preferences and how much money you are spending.With that said, and most of you know this already, the real...
  • Should I Have Different Keywords for Every Product?

    Posted: Jul 01 2016

    Product Titles and Keywords. The Repetition That Google Ignores If you write and produce content for a blog, you know that the title of your next post is crucial for SEO for at least two reasons. The first is that it needs to be specific to the content of your post and contain keywords optimised for natural search. You can get super critical about this by using keyword relevance tools,...
  • How Many Keywords and Phrases Is Enough?

    Posted: Jun 24 2016

    Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SEO) needs to ask. How many keywords do you need? How many search-related phrases do you need?To break into this gently, we'd recommend thinking of both phrases and keywords as the same thing.Google understands and responds to...
  • Shopify and WordPress Playing Nicely

    Posted: Jun 10 2016

    We will come right out with it and say that Shopify is fantastic as a shopping platform, but its blogging potential is not the strong point. The built-in blogging functionality is solid and useful for all of the reasons that a blog is useful, but it doesn't compare to the best and most famous blogging platform out there, which of course is Wordpress. The benefits of using Wordpress include the...
  • Business Strategy. Acquisitions Part 2

    Posted: Jun 10 2016

    Business Strategy. Acquiring Another Online Business Valuing a Target In our last Business Strategy article, we considered the possibility of making an acquisition of another eCommerce business to complement your own. In this piece, we’ll be looking at how to value another business for your purposes and in the following article next week we’ll be offering some tips on how to get a deal done that benefits all parties. So...