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  • Backlinks are Really Important

    Posted: Jul 29 2016

    Where do you get your traffic? I bet you've been asked that before.Off the top of your head, you probably think it's a combination of paid advertising, social networks, a bit of organic or 'natural' search and direct traffic. You would be right, but how much have you considered backlinks?Last week, we covered the importance of keywords and a fundamental strategy around paid adverts. In the same way that keywords...
  • Paid Adverts On Google. Are They For You?

    Posted: Jul 22 2016

    Every second, there are millions of searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.In this article, you’ll learn what Google ads are, how Google ads work, and why you...
  • Do You Need WWW. In Front of Your Domain?

    Posted: Jul 08 2016

    Question: Do You Need WWW. In Front of Your Domain? Does It Hurt Seo if I Don’t Have It? The Short Answer Is No Having the www. in front of your domain is just down to a record on a server. Google doesn’t actively look for it and the prefix was around way before Google became the search giant that they are today. The longer answer has more to do...
  • Should I Have Different Keywords for Every Product?

    Posted: Jul 01 2016

    Product Titles and Keywords. The Repetition That Google Ignores If you write and produce content for a blog, you know that the title of your next post is crucial for SEO for at least two reasons. The first is that it needs to be specific to the content of your post and contain keywords optimised for natural search. You can get super critical about this by using keyword relevance tools,...
  • How Many Keywords and Phrases Is Enough?

    Posted: Jun 24 2016

    Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SEO) needs to ask. How many keywords do you need? How many search-related phrases do you need?To break into this gently, we'd recommend thinking of both phrases and keywords as the same thing.Google understands and responds to...
  • Shopify Collections & SEO. What You Need To Know

    Posted: Mar 18 2016

    We all as shopkeepers should know that titling our products clearly is paramount for SEO (Search Engine Optimisation). Naming your product 'B7X19' is not going to get any traffic from a customer search on Google. Naming your product is as simple as understanding what your customer is searching for and then using the same keywords in your product title. The same is not always as obvious for your collections or...