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  • How Many Keywords and Phrases Is Enough?

    Posted: Jun 24 2016

    Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SEO) needs to ask. How many keywords do you need? How many search-related phrases do you need?To break into this gently, we'd recommend thinking of both phrases and keywords as the same thing.Google understands and responds to...
  • Reddit #1 Confused On Where To Start With Online Marketing?

    Posted: Jun 19 2016

    Sometimes it's worth taking a look on Reddit to see what the questions are surrounding e-commerce. The chances are that you have the same issues yourself, or it's a topic that you have some experience in and believe that you can add to the conversation. Having a browse around as we often do, I came across this question. "Confused On Where To Start With Online Marketing" How many of you can...
  • Shopify and WordPress Playing Nicely

    Posted: Jun 10 2016

    We will come right out with it and say that Shopify is fantastic as a shopping platform, but its blogging potential is not the strong point. The built-in blogging functionality is solid and useful for all of the reasons that a blog is useful, but it doesn't compare to the best and most famous blogging platform out there, which of course is Wordpress. The benefits of using Wordpress include the...
  • A short introduction to Rare.io

    Posted: Apr 29 2016

    Due to inbox overload and irrelevant content, customers aren’t reacting positively to email marketing. They mostly ignore or unsubscribe, hence the reason why the industry click-through rate average is around 3%. For online stores, a successful email marketing strategy can make or break the business. Therefore, mass emailing customers isn’t the optimal solution for online stores. Rare.io is a predictive email marketing solution for ecommerce that gives online stores the...
  • Traffic Strategy. On Display

    Posted: Apr 22 2016

    During the series of articles on creating a traffic plan, we’ve looked at a range of methods to drive potential customers to your site. Some of these require time, and some require a financial investment. However, the most traditional way of attracting customers to see your products is simply through paid advertising. Moving on from printed media In the days where printed media was king, display ads were sold as...
  • Traffic Strategy. The notice on the notice board has not been noticed!

    Posted: Apr 19 2016

    Latest analysis suggests that around 34% of the total e-commerce revenue worldwide is generated by the top 1% of e-commerce sites. The headline of this statistic shows that there are some VERY large revenue-generators out there. The Goliath’s of the industry that we all know and love seem to be completely dominant and yet the corollary of this ratio is that 99% of e-commerce sites generate 66% of all e-commerce...
  • Traffic Strategy. Taylor Swift, a Great Dane and Some Whipped Cream!

    Posted: Apr 15 2016

    In previous centuries, the term ‘PR’ meant Public Relations, but these days that term hardly reflects the range of activities that come under the title...PR really means harnessing the power of the media, which itself is changing out of all recognition. In the days where the printed word in newspapers and magazines was the most sought after means of transmitting your message, the process of issuing a press release was...