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  • Paid Adverts On Google. Are They For You?

    Posted: Jul 22 2016

    Every second, there are millions of searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.In this article, you’ll learn what Google ads are, how Google ads work, and why you...
  • Growing Your Online Business Part 5

    Posted: Jul 20 2016

    Private Equity or Venture Capital? Many successful online entrepreneurs have never looked past the next 12 months and prefer to react to the market as it happens rather than plan too far ahead. In the fast moving world of e-commerce, there’s a lot to be said for that approach. If your choice is to run a lifestyle business where you keep your operation at a size you can manage and...
  • Growing Your Online Business Part 4

    Posted: Jul 13 2016

    Alternative Funding Sources Entrepreneurs are notoriously possessive and most don’t want to give away either control of their business or even a piece f the action.  And if you don’t need to do that  – then you certainly shouldn’t. But if you need funding to grow your online business, and you either can’t or don’t want to use any of the options we’ve discussed so far in previous articles, then...
  • Should I Have Different Keywords for Every Product?

    Posted: Jul 01 2016

    Product Titles and Keywords. The Repetition That Google Ignores If you write and produce content for a blog, you know that the title of your next post is crucial for SEO for at least two reasons. The first is that it needs to be specific to the content of your post and contain keywords optimised for natural search. You can get super critical about this by using keyword relevance tools,...
  • Growing Your Online Business Part 2

    Posted: Jun 29 2016

    Funding Methods So now you have a good handle on your cost base, and you’ve decided that you want to invest further in your online business. Maybe you’ve spotted an acquisition you want to make (as we’ve discussed in previous articles) or maybe start adding new products or geographic territories. Or perhaps things are going so well that sales are growing too fast for you to stay in your current...
  • How Many Keywords and Phrases Is Enough?

    Posted: Jun 24 2016

    Part 2 of our series on 'Confused where to start with Online Marketing' Read Part One.It's a very common query and one that anyone seeking to gain an understanding of search engine optimisation (SEO) needs to ask. How many keywords do you need? How many search-related phrases do you need?To break into this gently, we'd recommend thinking of both phrases and keywords as the same thing.Google understands and responds to...
  • Growing your online business

    Posted: Jun 22 2016

    Understanding your cost base In this next series of articles, we’ll be looking at the various funding methods that you can use to grow your online business. But first, we need to establish what the funding requirement may be if things go well. There’s no point in getting halfway across the ocean and running out of fuel! If you are reading this, then the chances are you have already made...