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  • Shopify is easy, why aren't you?

    Posted: Feb 08 2017

    Maybe I am overly cynical and maybe I just spend too much time handling websites, online vs retail has taken some odd twists over the years but has anyone else noticed that shopping seems to get harder when it should be the opposite? Take many ecommerce websites for example: The landing pages are cluttered with images, popup banners and autoplaying videos with dodgy music that get us into trouble at work. A...
  • Shopify With a Purpose

    Posted: Aug 24 2016

    Are you old enough to remember a time before the internet? Before mobile telephones? Did things seem simpler back then? If the answer is yes to all of these things, then you are probably caught up in the same whirlwind of activity that most of us are. Some people can adapt to this super-busy environment with ease, and yet others cannot. How you trick yourself into being busy without getting...
  • Go Big or Go Home?

    Posted: Aug 24 2016

    One of the great things about Shopify, apart from a nice long free trial, is the possibility of running a shop with low overheads and just a few products. It's the way forward isn't it? For only a few dollars per month, you can fulfil your dreams of quitting your day job and carving your way forward to a bright future. Let's get real for a minute, though. Running a...
  • Growing Your Online Business Part 11

    Posted: Aug 23 2016

    Avoiding Disaster E-Commerce businesses need to be flexible and fleet-of-foot – we all know that! There is just no industry which changes faster or where the consequences of those changes can be so dramatic. Why is this? Well, firstly it’s because there are so many people involved on a global scale, and so the odds are that every day there will be significant innovations. Secondly, it’s so easy to proliferate...
  • Zen and the Art of E-Commerce

    Posted: Aug 22 2016

    Shopify store owners know what it is to work in an environment that is always changing. Keeping on top of everything can be overwhelming, but let's step back and look at the experience. This post is for everyone out there who manages an online shop. It's your job or lifestyle choice, but we all know it can be an uphill struggle. It may not be the experience that you were hoping for when you embarked...
  • Growing Your Online Business Part 10

    Posted: Aug 17 2016

    The Aggregation of Marginal Gains If you’ve been following the Olympics this time around in Rio, it may not have escaped your notice that the British track cycling team has again blown away all before them. Not only has every member of the male and female team won at least one medal, but out of a possible ten golds available, the Brits have won six of them!    The architect...
  • Growing Your Online Business Part 9

    Posted: Aug 17 2016

    Lifestyle or Wealth Creation? -  Financially Speaking In the last article, we discussed how important it is to make you, the owner, dispensable if you have any ambitions to create personal wealth from the sale of your business at some point. E-commerce businesses are brilliant vehicles to grow fast because you can react quickly to market changes and take advantage of so many digital tools and services to build your...
  • GROWING YOUR ONLINE BUSINESS PART 7

    Posted: Aug 04 2016

    Fulfilling Into Other Countries In the last piece, we talked about attracting orders from overseas or foreign territories. We looked at how Shopify themes can be translated into other languages using Shopify's Language Translation features and how to endear your business to those buyers from other places. So an essential part of the process is to instil confidence to overseas buyers that the fulfilment process will work for them. To...
  • Backlinks are Really Important

    Posted: Jul 29 2016

    Where do you get your traffic? I bet you've been asked that before.Off the top of your head, you probably think it's a combination of paid advertising, social networks, a bit of organic or 'natural' search and direct traffic. You would be right, but how much have you considered backlinks?Last week, we covered the importance of keywords and a fundamental strategy around paid adverts. In the same way that keywords...
  • Growing Your Online Business Part 6

    Posted: Jul 27 2016

    Selling into other Countries The beauty of e-commerce is that you can reach everybody with your sales message almost equally irrespective of where you are based.  The term ‘almost ‘equally is relevant, though – and we’ll get to that shortly. But even if everyone can see your sales message, there are still several issues to consider before you offer your goods in countries or territories that are away from your...