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  • Growing Your Online Business Part 11

    Posted: Aug 23 2016

    Avoiding Disaster E-Commerce businesses need to be flexible and fleet-of-foot – we all know that! There is just no industry which changes faster or where the consequences of those changes can be so dramatic. Why is this? Well, firstly it’s because there are so many people involved on a global scale, and so the odds are that every day there will be significant innovations. Secondly, it’s so easy to proliferate...
  • Growing Your Online Business Part 5

    Posted: Jul 20 2016

    Private Equity or Venture Capital? Many successful online entrepreneurs have never looked past the next 12 months and prefer to react to the market as it happens rather than plan too far ahead. In the fast moving world of e-commerce, there’s a lot to be said for that approach. If your choice is to run a lifestyle business where you keep your operation at a size you can manage and...
  • Growing Your Online Business Part 4

    Posted: Jul 13 2016

    Alternative Funding Sources Entrepreneurs are notoriously possessive and most don’t want to give away either control of their business or even a piece f the action.  And if you don’t need to do that  – then you certainly shouldn’t. But if you need funding to grow your online business, and you either can’t or don’t want to use any of the options we’ve discussed so far in previous articles, then...
  • Business Strategy. Acquisitions Part 1

    Posted: Jun 02 2016

    You know how hard it was to get your store up and running and to take care of all those issues we’ve discussed in previous articles. Well, it’s pretty much the same for everyone else too. With Shopify, setting up a store is the easy part; sign up, purchase a theme and start populating your site. But then the real work begins.As we know, though, greater volume leads to economies...
  • Business Strategy – Motherhood and Apple Pie

    Posted: May 16 2016

    In our previous business strategy article, we talked about making the buying experience a seamless pleasure for your customers. Once again the best way to consider this is to think about the equivalent of buying the same products in a physical store. It all sounds like Motherhood and Apple Pie you might say, but you may be surprised at how much of this supposed common sense is missing from so...
  • Business Strategy – Engagement and Loyalty

    Posted: May 09 2016

    Business Strategy – Engagement and LoyaltyWe’ve talked a lot in recent articles about winning new customers through a variety of traffic strategies and then employing the most efficient fulfilment options. But once you’ve led a new customer to your site them you’d like to keep them coming back.One of the main elements in keeping down the Cost per Order (CPO) is to wring as much from each customer as you...
  • Business Strategy – Absolute Fulfilment

    Posted: May 04 2016

    Business Strategy – Absolute FulfilmentThere are thousands of helpful articles and blogs around that can help someone new to eCommerce set up and run their online store. The problem is that many of them are written by someone with a product to sell or an axe to grind.In our earlier series of blog articles on Traffic Strategy, we considered the various options available to drive traffic to your new shop...